As a global brand with a rich history of scientific discovery and exploration, National Geographic is uniquely positioned to tackle this crisis in a way that only National Geographic can — through storytelling and science. The Planet or Plastic? the initiative will leverage the power of National Geographic’s media portfolio around the world and the expertise of National Geographic’s explorers and scientists who are witnessing firsthand the devastating impacts of this crisis. This organization-wide effort will include major research and scientific initiative; a consumer education and engagement campaign; updated internal corporate sustainability commitments; and innovative partnerships with like-minded corporations and non-governmental organizations (NGOs) from all over the world.
Read the full story about #PlanetOrPlastic awareness campaign by the National Geographic here: https://bit.ly/2rGMbv9