Conscious Capitalism

Kind Human Solutions is a Conscious Capitalism Enterprise



What is Conscious Capitalism?

Conscious Capitalism emerged from the theory of corporate social responsibility, it advocates for a business strategy that benefits both human beings and the environment. Conscious capitalism encompasses values-based economic values, where values represent social and environmental concerns at both global and local scales. As such, the notion of conscious capitalism goes beyond “doing well by doing good” and develops a new structure for the business and its reasons for existing.

Conscious Capitalism

  • Serves and respects the needs and concerns of ALL Stakeholders
  • Inclusive of others shared vision for positive change
  • A sustainable Ecosystem economy approach
  • Incorporates a higher purpose and caring culture
  • Reconciles caring and profitability
  • Views business as a complex and adaptive system
  • Promotes community involvement through greater citizen awareness and participation 

See the conscious capitalist credo found here!

“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more”(Conscious Capitalism, 2020.).

Kind Human Solutions Conscious Capitalism Business Model

Kind Human Solutions acts with an attitude of service to others and uses the four conscious capital pillars as our guiding principles for conducting socially responsible and ethical practices: 

  1. Purpose
  2. Stakeholder
  3. Leadership
  4. Culture

  1. Kind Human Solutions’ Higher purpose: 

Kind Human Solutions has a purpose that goes way beyond profit.  While making money is essential for the sustainability of our business, it is not the only or even the most important reason why Kind Human Solutions exists.

Kind Human Solutions is an environmentally-focused social enterprise built on the fundamental goal of reducing plastics in our oceans and on our beaches thus protecting human health.

Our 3 Fundamental Promises:

  1. For you - A beautiful, high-performance quality water bottle, free from endocrine disruptors found in toxic plastic (including BPA Free) and the knowledge that your dollars have gone directly to help our plastic pollution crisis in our oceans.
  1. For the environment - Our bottle contains ZERO plastic. Each Kind Human’s bottle(used daily) saves our environment approximately 1000 plastic bottles per year!
  1. For our beaches - For each bottle purchased, we will clean up one pound of garbage from a local beach in North America (and soon globally).
  1. Stakeholder Orientation

Kind Human Solutions focuses on a  “whole business ecosystem, creating and optimizing value for all our stakeholders.” In every business decision we make, we consider the implications to all our stakeholders including; customers, the environment, employees, partners, investors, manufactures and society as a whole.

Although challenging, we believe that making the effort to truly consider the perspective of others creates a win-win-win proposition for all our Stakeholders.

Fair Trade 

Kind Human Solutions is committed to Fair Trade practices with all our suppliers. This means we respect and ensure our suppliers' workers rights to a living wage and fair working conditions. We view our Stakeholders as part of a trading partnership, based on dialogue, transparency and respect and that seeks greater equity for workers and their rights.

Conscious leadership

Kind Human Solutions exists not only for our higher purpose of reducing plastics in our environment but also in the caring service to others wellbeing. We endeavour to help reduce the suffering of people’s health and our environment as much as possible. We hope to inspire others through sharing our knowledge and galvanizing our communities together through a culture of restorative environmental actions.


Kind Human Solutions is Sustainable in 3  Ways: 

  1. Environmentally
  2. Economically
  3. Socially

  • Environmentally Sustainable

  • Our bottles are made from 18/8 stainless steel and copper and are manufactured respecting “Fair Trade”  and the UN human rights workplace criteria. Our bottles are 100% plastics free, including our lids and packaging. In respect to the environmental benefits of a stainless steel bottle versus a PET plastic bottle, one stainless steel bottle can take the place of 1000 plastic water bottles over a year. In the long run, It beats plastic in all the environment-impact categories studied in a Life Style Assessment. Our Kind Humans stainless steel bottles are designed to last a lifetime and are significantly better than a single-use, throw-away drink bottle in environmental terms. Our stainless steel bottles are also 100% recyclable.  

    In respect to the Health benefits of our Kind Human stainless steel bottles are 100% plastics free and contain no PBA or PBS. In recent years there has been much scientific debate about bisphenol A (better known as BPA) a chemical in the clear, hard polycarbonate plastic (code 7) used in some water bottles. BPA can act in a similar way to hormones  and in some studies on laboratory animals, this has been linked with effects on the reproductive system and many other adverse health effects including obesity, cancer and heart disease. (PBA has a similar chemical signature to estrogen)  PBA’s replacement PBS is also showing similar harmful outcomes in recent scientific studies.

  • Economically Viable

  • It is important for Kind Human Solutions to be economically viable in order to continue its positive environmental work. We also respect all our Stakeholders ability to be fairly compensated for their contributions, including fair trade wage employment standards and profit-sharing.

    1.   Social Licence

    Kind Human Solutions’ aspires to empower people with the knowledge of the dangers of plastics not only to our oceans and animal health but the negative effects of plastics on human health (particularly children and women). There is hope if we all work together. We invite people to join the conversation around toxic plastics in our environment and join the sustainable plastics reduction social movement. If we are all mindful of the plastic waste we create through our consumer actions, we can begin to understand what solutions from government and packaging producers may be necessary to curb the tide against toxic plastic pollution.

    Sustainable Lifestyle Goals

    1.  Improving the health of our customers and our oceans
    2.  Reducing disposable plastics in our lives and the environment (Kind Humans Plastic Reduction ToolKit).
    3.  Education empowering people with knowledge and relevant solutions

    Kind Human Solutions Conscious Culture:

     We believe in the inherent good of people. We also believe that our ethical values and goals are aspirational and require constant vigilance in order to embody our values in our actions.

    Kind Human Solutions guiding values include; Mindfulness, Environmental Sustainability, Respect, Empathy, Loving Compassion, Kindness, Fairness, Transparency, Accountability, Integrity, Truth, Temperance and Citizenship.

    Kind Human Solutions guiding  values are the underlying  social fabric of our business, which “permeates the atmosphere of our business and connects the stakeholders to each other and to the purpose, people and processes that comprise the company.” This idea is captured in the acronym TACTILE: trust, authenticity, caring, transparency, integrity, learning, and empowerment.